The Salone del Risparmio, which took place in September 2021 at MiCo – Milano Congressi, was an opportunity to support AXA, bastion of insurance industry, with an attractive stand able to fully reflect the current brand philosophy. We designed the stand on the concept of the glaciers, one of the issues by which the company makes its own contribution to try to reduce the melting of glaciers. The stand we designed was consistent with the company’s sustainable development strategy.
The stand was equipped with a transparent plexiglass reception desk and stools with ice effect; a recyclable hard PVC corner wall with graphics and polystyrene blocks of different sizes shaped like an iceberg with snow effect. We also provided and installed the floating wooden floor with the top in recyclable printed PVC, also with snow effect.
The attentive selection of the materials closely related to the environmental sustainability and the meticulous car for details have been the successful combination to allow the client to express himself completely without giving up to aesthetics and quality.
